The cereal collection · 12 working concepts
Nostalgia without the guilt.
Meet the ideas. See what’s inside. Vote for what comes next.
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Cocoa Campfire
Chocolatey, toasty, and cozy—built around a three-part campfire crunch.
Inside this concept
- Cocoa oat hearts
- Vanilla marshmallow hearts
- Toasted graham tiles
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Your vote helps decide what moves forward.Cocoa Campfire
The concept standard
The joy stays.
The mystery goes.
Every bowl starts as a clearly labeled working direction. We show the component roles, the proposed ingredients, the allergens we already know about, and the decisions that are still open.
- 01 Every component is named
- 02 Draft ingredients stay visibly draft
- 03 Unknowns are disclosed, never polished away
One collection in a wider concept studio